As we wait for the Frankfurt Expo, due October 12 to 16th, it’s a time to look around at events in the Publishing, Marketing and Promotional sphere. There are a large number of changes taking place which bring Old School Business Tactics into the hands of the Sole Trader or self-promoting, novelist and author.
For the remainder of 2011 we are scheduled to attend trade shows in Frankfurt and Guadalajara, but we already are scheduling the 2012 Expo Program.
Results are beginning to flow from the Beijing International Book Fair. Robert and the team have sent very positive information via email, accompanied by many photos on-line showing the extensive activity there. Several of the promo-shots include the Print Copy of DARK-Millennium 3 (DMe3) which was prominently on display.
DARK-Millennium 3 has been supported by a Video Trailer Press Release just as the book is being promoted also at the Beijing Book Expo in China.
The video itself is hosted on YouTube but also is embedded in a PDF file which was transmitted around the Industry locations selected by the Publisher and the Author to promote sales and to increase marketing.
It will be interesting now to see what additional ways can be found to use the embedded video for other purposes and at other sites.
Embedding code in WordPress is a simple matter. Achieving the same functionality elsewhere on the Web may need some research. So will finding places ON the Web that can conveniently be used. We will look into this.
The book is now available in all typical formats. Aside from the Print Copy, which is available to order Online, DARK-Millennium 3 can be downloaded in a range of e-Book formats including Nook and Kindle. For the copies to be made available in Taiwan, for instance, approval has been given for the book to be converted into whatever e-Book format is appropriate to each TelCo (eight publishing companies bought the book) Tablet or e-Book Reader.
This will obviously become the norm internationally, as e-Book readers are taken up globally.
Chris
We did promotions in the simplest and old-fashioned way today. Using a Sandwich Board and a promotional call to Angus and Robertson’s Bookstore. It was actually a pleasure to find a bookstore still in operation. The Proprietor was my photographer in these un-staged shots in the store.
London is an excellent example of the Global method and procedures implemented by Strategic Book Group. Taking their Authors all over the world to each of the major international Book Fairs and Expos is a dynamic entry at the pulse centre of the Publishing Industry.
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Strategic have migrated our facebook fan page, Author, Christopher D. Corran – Fan Page (Strategic Book Group) into the official SBG Author Group.
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The Press Release for the Multi-Format e-Book Edition of DARK-Millennium 3 is now circulating.
The Multi-Format E-Book Edition of DARK-Millennium 3 has been released. Amazon.com have it in Kindle format here but being Multi-Format it will be available compatible with Kindle, LSI and Barnes & Noble & etc.
DARK-Millennium 3 has featured in discussions at the Bologna Children’s Book Fair. A copy of the book, in print and in electronic media has been requested.
DARK - Millennium 3
